Body Peace?
According to an article on the Advertising Age website, Seventeen magazine and Dove are teaming up to introduce the “Seventeen Body Peace Project” designed to help girls “appreciate their shapes and stop stressing over the beauty industry’s preferred standards.” The article quotes Seventeen’s editor-in-chief, Ann Shoket, saying, “We’re facing a teen crisis in teen body image. While it’s our goal to help girls look great, our mission is empty if they don’t feel great too.”
Part of the program involves encouraging girls to sign a “Body Peace Treaty” vowing to not blame their bodies for having a bad day, remember that the sun will still come up tomorrow even if they eat a little too much today, and reminding themselves that what they see on TV and in ads is not reality. In addition, 14 celebrities, including Ashlee Simpson and Fergie, have signed the treaty.
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